Spanish luxury house Loewe has appointed Chinese actress Chen Duling as its latest brand ambassador, ahead of the label’s Spring/Summer 2026 womenswear show. Chen is known for her breakout role in The Left Ear directed by Alec Su, as well as appearances in television dramas including Love in Flames of War, Till the End of the Moon, and Mysterious Lotus Casebook. She has more than 10 million followers on Weibo. The announcement comes shortly after Loewe named Hong Kong actress Kara Wai as ambassador, and as the brand enters a new chapter under creative directors Jack McCollough and Lazaro Hernandez. The move highlights the house’s continued push to expand visibility in the Chinese market.