Loewe’s new creative directors Jack McCollough and Lazaro Hernandez released a teaser campaign ahead of their debut collection, scheduled for October. Shot by photographer Talia Chetrit, the images feature a poolside backdrop with saturated colors, signaling a shift in visual language for the Spanish luxury house. No products are shown; instead, the campaign emphasizes mood and character. In a joint statement, the designers described the teaser as their “first gesture to open a dialogue,” aiming to convey optimism through tactile references to craftsmanship and Spanish sunlight. The campaign features emerging talents under 35, including Isla Johnston, who will star in Baz Luhrmann’s upcoming Joan of Arc biopic, and Lewis Gribben, cast in Ridley Scott’s Blade Runner 2099.