Prices of Pop Mart’s new Mini Labubu figurines have fallen just a week after launch. Released online on August 28 at 79 RMB ($11) per box, the series sold out within minutes and briefly doubled on resale platforms. By September 4, resale prices had dropped 10%-30%. Data from Dewu shows over 56,000 units traded in a week, with average prices at 138 RMB ($19) — still 75% above retail. The hidden "Heart" dropped from 991 RMB ($138) to 679 RMB ($94). In H1 2025, Pop Mart revenue jumped 204% to 13.88 billion RMB ($1.93 billion).