Nike has unveiled a new campaign, “Why Do It?,” giving fresh meaning to its iconic “Just Do It” slogan. Aimed at young people hesitant to take risks, the initiative encourages action despite fear of failure, asking: “What if you win?” The launch film features athletes including Zheng Qinwen, LeBron James, Carlos Alcaraz, Caitlin Clark, Vinícius Jr., and Rayssa Leal, highlighting that victory comes through the choice to begin. Building on the legacy of campaigns such as “If You Let Me Play” and “Dream Crazy,” Nike positions “Why Do It?” as the latest evolution of its brand message.