Chanel released limited-edition fragrance Bleu de Chanel L’Exclusif in China, reinterpreting the classic men’s scent with sandalwood, amber, and labdanum for deeper woody character. To mark the launch, Chanel opened a pop-up in Shanghai’s Hengfu historical district, its first public-facing beauty promotion in China this year. The debut coincides with Qixi Festival, China’s traditional Valentine’s Day. Chanel partnered with NetEase Cloud Music for “Listen to the Blue” live performances, blending music and fragrance to engage younger consumers.