Anta Group has opened its new experiential retail concept, “Home of Anta,” in Jinjiang, offering a comprehensive showcase of the company's full brand ecosystem. The space provides a diverse, all-category product experience designed to reflect Anta’s sporting spirit. The store’s design incorporates distinctive Minnan cultural elements, featuring traditional red brick as the main visual theme. Beyond its retail function, the space includes a multifunctional gym, yoga room, café, and flexible work area, aiming to create an integrated lifestyle hub for consumers, employees, and partners.