Ugg announced the promotion of Chinese singer-songwriter Leah Dou (Dou Jingtong) from Asia-Pacific ambassador to global brand ambassador on July 1. The move reflects the brand’s continued collaboration with Dou, who features in the latest campaign wearing Ugg’ new Elea Slip-On shoes. Dou, known for her genre-blending music and distinct personal style, is the daughter of musicians Dou Wei and Faye Wong. She has 2.87 million followers on Weibo and primarily sings in English.