U.S. activewear brand Alo Yoga is set to open its first Asian flagship store, Alo Dosan, on July 4 in Dosan Park, Gangnam, Seoul. To mark the opening, Alo hosted a launch event attended by global ambassador Jisoo (Blackpink), brand ambassador Jin (BTS), and singers Ningning (Aespa) and Sana (Twice). The store spans three floors of retail space and one floor of office space, with a design inspired by Alo’s nature-focused philosophy. Notably, the flagship also includes Asia’s only official Alo Wellness Center, which combines fitness and wellness technologies.