French premium sportswear brand Lacoste has named Éric Vallat as its new CEO, effective September 1, 2025. Vallat will succeed Thierry Guibert, who previously announced his departure. Vallat is currently CEO of Rémy Cointreau Group and brings over 30 years of leadership experience in the fashion, luxury, and consumer goods sectors. He has held senior roles at Rémy Martin, Richemont, and LVMH. The leadership change comes as Lacoste pursues an ambitious global expansion and transformation plan. Since 2023, the company has been implementing a strategic overhaul with a goal of reaching 4 billion euros ($4.72 billion) in annual sales in the coming years.