Why Lacoste’s China strategy stacks up
A once-overlooked cornerstone of the luxury athleisure market, Lacoste’s recent efforts at courting China’s shoppers are paying off. What can competitors learn from its success?
Wang Yibo attending Lacoste’s Great Wall of China event in September last year. Image: X
Wang Yibo attending Lacoste’s Great Wall of China event in September last year. Image: X