Chinese beauty brand Florasis has officially opened its first Shanghai store at Grand Gateway 66 in the Xujiahui commercial district. The location is also the brand’s first shopping mall store in China. Florasis plans to expand its offline footprint over the next two years, targeting first-tier and emerging cities through shopping malls and department stores. This follows several offline initiatives in recent years, including the opening of its global flagship “West Lake Hidden Villa” in Hangzhou in 2022 and a store in Sanya International Duty Free City in 2023. Internationally, Florasis launched a counter at Samaritaine in Paris in September 2024 and opened its first overseas flagship store at Ginza Six in Tokyo in January 2025.