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Montblanc launches spring eyewear with Bai Jingting

Montblanc has released its 2025 spring/summer eyewear campaign, starring actor Bai Jingting as the brand’s eyewear Asia-Pacific ambassador. The new campaign highlights the blend of classic and modern elements, with designs that emphasize Montblanc’s hallmark six-pointed white star, inspired by mountain peaks. The collection features a mix of injection-molded and metal materials, streamlined shapes, and a newly introduced tubular temple design.

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