Montblanc has opened its first new concept retail space in Chengdu at the Chengdu Taikoo Li flagship store. This store combines the brand’s aesthetics with elements of Chinese and Western culture, marking Montblanc’s third boutique in Chengdu. The design, directed by Montblanc’s Global Artistic Director Marco Tomasetta, incorporates historical references and features a classic color palette of black, white, and gold. To celebrate the flagship opening and the 100th anniversary of the Meisterstück series, Montblanc is hosting an exhibition from October 18 to March 17, 2025, showcasing significant historical Meisterstück writing instruments, including the original Meisterstück 35 from 1924 and the Meisterstück 149 from 1952.