High-end sportswear brand Descente opened its golf flagship store at Shanghai’s Sheshan International Golf Club on May 29. Attending the opening ceremony were Ding Shaoxiang, chairman of Descente China; Le Jun, president; Won Jongchul, general manager of the golf division; and professional golfer and European Tour champion Wu Ashun. The store strengthens Descente Golf’s presence in China’s premium golf club market, offering specialized golf apparel, equipment, and an in-store experience space.