Chinese fashion brand Urban Revivo (UR) officially entered the Hong Kong market on May 17 with a store at Harbour City in Tsim Sha Tsui. The launch follows expansion into the U.S. and European markets this year. The 813-sqm space features nearly 1,000 fashion items and a Bauhinia-themed installation. UR currently operates over 400 stores worldwide and aims to increase its overseas presence to 200 locations within five years. The company has design teams in China and Europe with a vertically integrated supply chain. UR executives see Hong Kong as critical due to its spending power and cultural significance. A Tokyo store is expected later this year.