Urban Revivo (UR) opened its new 500 sqm flagship store in London’s Covent Garden on May 3. The store blends classic architecture with modern design, featuring immersive installations. For the European market, 60% of current products were created by the European design center. The 2025 summer collection offers floral-inspired women’s wear using tulle and lace, while men’s pieces focus on urban style. UR plans additional stores in Hong Kong, Thailand, and the U.K.