Chinese sports retail operator Topsports announced an exclusive partnership with Norwegian premium outdoor brand Norrøna, becoming its sole operating partner in China. Founded in 1929, Norrøna is known for its technical innovations in outdoor gear. The brand enjoys a niche following in China, where it is nicknamed “Old Viking.” The partnership will follow Topsports’ integrated operational model, covering branding, marketing, retail, and customer engagement. Norrøna plans to launch online flagship stores and physical locations while maintaining global price alignment.