Maia Active, Salomon co-launch ‘Fun Go Wild’ line
Maia Active announced its collaboration with Salomon to launch the “Fun Go Wild” collection, released today. The lineup includes new summer training items such as high-waisted shorts, high-impact sports bras, and Salomon’s XT-6 Expanse Canvas shoes. During the launch period, the Maia Fun Club will host fan engagement classes in cities including Beijing, Shenzhen, and Wuhan, in partnership with Salomon’s outdoor campaign. As Anta’s women-focused athletic brand, Maia Active integrates Salomon’s outdoor expertise to expand into new consumption scenarios combining female-focused fitness and outdoor trends.