South Korean outdoor brand Discovery Expedition has opened a new store at Shanghai’s Century Link Mall. The launch event featured brand ambassador Chen Lijun. As part of the summer rollout, the brand introduced its latest collection centered around its proprietary FreshVent cooling sets, which aim to combine outdoor functionality with fashion aesthetics. The garments are made with lightweight, breathable materials designed to maintain a cool sensation in high temperatures. Highlights include hooded short-sleeve tops paired with high-waisted shorts and sleeveless hooded sets styled with pleated utility skirts.