Fenty Beauty, the beauty brand co-founded by music icon Rihanna and LVMH’s Kendo Brands in 2017, is set to open its first store in China at Shenzhen’s MixC Mall. Known for its inclusive and diverse range of products, Fenty Beauty aims to cater to various skin tones, personalities, attitudes, cultures, and ethnicities. Rihanna has been a central figure in the brand’s development and marketing, leveraging her social media influence to significantly boost the brand’s visibility and sales. Fenty Beauty made its first move into China’s offline retail market last year with its launch at Sephora.