Niche British fragrance house Perfumer H debuted in Shanghai on April 7. Founded by perfumer Lyn Harris, the brand is celebrated for its minimalist philosophy and storytelling through scent. Digital innovation studio F(x)Lab has created a bespoke WeChat Mini Program for Perfumer H. With a touch of classical romanticism, F(x)Lab reimagines the brand narrative through soft visual language and immersive scent-driven storytelling, extending the in-store experience into the digital realm.