London-based premium fragrance brand Perfumer H has set up construction hoardings on Julu Road in Shanghai. Founded in 2015 by renowned “master perfumer” Lyn Harris, Perfumer H is known for signature scents such as Ink, Rain Wood, Charcoal, Dandelion, Smoke, Rain Cloud, Ivy, Marmalade, and Salt. In 2021, Brazil-based beauty group Natura & Co, then the parent company of Aesop, made its first investment in Perfumer H through its venture capital arm, Fable Investments. Perfumer H operates stores in London, Paris, Tokyo, Hong Kong, Taipei, and Macau. In 2022, the brand opened its first overseas store in Paris, followed by dedicated stores in Hong Kong and Taipei in 2023.