Actor Jing Boran fronts Jo Malone’s new body care line
Jo Malone London announced Chinese actor and singer Jing Boran as the ambassador for its new body care line, Bathscapes. The campaign highlights the brand’s latest collection, designed to bring sensory relaxation and a soothing fragrance experience into everyday life. In the promotional visuals, Jing is seen immersed in the brand’s signature scents, evoking a calm atmosphere. Jing, also known as Bobo Jing, rose to fame as the winner of the 2007 talent competition My Hero and later formed the boy band BoBo. He has over 23.9 million followers on Weibo.