Jo Malone London names Cheng Yi as fragrance envoy
Jo Malone London yesterday announced actor Cheng Yi as its new fragrance ambassador. The campaign features Cheng with the brand’s Christmas limited edition fragrance, Fir & Absinthe, set against a vibrant backdrop of lights. Simultaneously, Jo Malone launched new products on JD.com’s “Little Cube,” including exclusive items such as star photo cards and customized notebooks available for a limited time. Cheng boasts 28.54 million followers on Weibo.