Jo Malone London yesterday announced actor Cheng Yi as its new fragrance ambassador. The campaign features Cheng with the brand’s Christmas limited edition fragrance, Fir & Absinthe, set against a vibrant backdrop of lights. Simultaneously, Jo Malone launched new products on JD.com’s “Little Cube,” including exclusive items such as star photo cards and customized notebooks available for a limited time. Cheng boasts 28.54 million followers on Weibo.