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Boucheron to open Shanghai flagship store in November

Boucheron is set to open a new flagship store in Shanghai’s Xintiandi this November. The brand has already set up construction hoardings at the site in preparation for the launch. Ahead of the store’s opening, Boucheron has introduced an art installation titled Infinity Gate in Xintiandi. The installation features an LED screen displaying seasonal imagery captured by Swiss photographer Etienne Francey and reinterpreted by Chinese visual artist Wang Runzhi.

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