Premium sportswear brand Sporty & Rich has launched its official flagship store on Tmall Luxury Pavilion, marking the brand’s first online presence in China. The debut collection, Preppy Drop, draws inspiration from Ivy League campus style and includes sweatshirts, polo shirts, and shirt sets. Founded in 2014 in Los Angeles by Emily Oberg, former Kith Women’s creative director, Sporty & Rich initially focused on vintage tennis-inspired casualwear and has since expanded into a broader range of sports fashion products.