The fashion luxury investment management group Chelsey House has announced a partnership with Los Angeles-based high-end athleisure brand Sporty & Rich, with plans to officially enter the Chinese market in early 2025, expanding its official online and offline retail channels. Sporty & Rich, founded in 2014 in Los Angeles by fashion brand Kith’s former Women's Creative Director and fashion influencer Emily Oberg, blends American vintage style with athletic energy, incorporating contemporary sports such as tennis and yoga.