The pet industry in China has grown significantly, with pet ownership nearing the number of children under five. From March 28 to 30, the Fourth Shanghai Pet Fashion Week will be held at the Shanghai International Fashion Center. Nearly 2,000 families auditioned to showcase their pets on the runway. This year’s event covers 10,000 sqm of exhibition space featuring brands from 18 countries, 15 pet fashion shows, 13 flash activities, and 5 pet sports competitions. It will integrate digital shopping experiences with JD Pets, Xiaohongshu (also known as RedNote), and Douyin, while collaborating with Mini and Dyson on innovative spaces.