French fashion brand Marithé François Girbaud (Marithé) has officially launched in mainland China, with its official flagship store opening on Tmall yesterday. Known for its focus on denim craftsmanship and innovative design, Marithé offers a mix of minimalist and distinctive styles. Since 2019, the brand has gained significant popularity in Asia, particularly in South Korea, where it has become a favorite among celebrities. South Korean stars, including Jennie from Blackpink, Joy from Red Velvet, and actress Bae Suzy, have been seen wearing Marithé’s designs in their everyday outfits and street style.