French luxury leather brand Longchamp reported a 20% YoY increase in sales for 2024, with growth across all regions and sales channels, though this marks a slowdown from the 44% surge seen in 2023. Regional performances showed a 33% rise in Europe, a 27% increase in the U.S., and a 93% jump in South Korea. While Longchamp did not release specific figures for mainland China, the market saw a notable 84% growth in 2023, fueling global expansion. In terms of sales distribution, France contributed 19%, Europe and the Middle East (outside France) accounted for 35%, the Americas made up 13%, and the Asia-Pacific region represented 34%.