Luxury digital platform Mytheresa will rebrand as LuxExperience following its acquisition of Yoox Net-a-Porter (YNAP), pending shareholder approval and regulatory clearance. The new entity will unite multiple online luxury retail brands, including Net-a-Porter, Mr Porter, Yoox, and The Outnet, while preserving their unique identities. LuxExperience aims to enhance its global position in multi-brand luxury e-commerce, maintaining its NYSE listing under the ticker LUXE. CEO Michael Kliger emphasized the group's ambition to create a strong luxury community and drive desirability through digital and physical experiences. The acquisition, finalized with Richemont in October 2024, is expected to close in the first half of 2025, subject to antitrust approvals.