Ahead of Chinese New Year, JD.com has introduced a new gift-giving feature on its app, enhancing the gifting experience through WeChat. Users can search for gifts, personalize messages, and share them via WeChat, with recipients simply entering their address for real-time delivery tracking. A “Group Gift” option allows users to send multiple gifts to a WeChat group, where participants can join a lucky draw. Additionally, ongoing promotions offer daily discounts and interest-free installment plans to make gifting more affordable. The feature is part of JD’s app upgrade, which includes a redesigned homepage and advanced AI capabilities.