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Aigle expands beyond rain boots

French outdoor brand Aigle launched its 2024 Ski collection, which includes ski apparel, down jackets, fleece tops, and winter boots, on November 19. The products, priced between 1,400 RMB ($190) and 7,800 RMB ($1,065), reflect the brand’s ongoing focus on combining fashion with outdoor functionality. While Aigle first introduced ski apparel in 2012, the brand is expanding its range beyond rain boots, which were once its core product, into outdoor leisurewear. However, Aigle faces stiff competition in the crowded Chinese market, where brands like Barbour and The North Face also offer similar outdoor-fashion styles.

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