Amazon has launched a trial of its low-price selection, Amazon Haul, to counter competition from Chinese marketplaces like Temu and meet the growing demand for value-driven products. Amazon Haul offers fashion, home, lifestyle, electronics, and more, with most items priced under $10 and many under $20. The beta version is available exclusively to US customers with an updated Amazon app, offering free delivery on orders over $25 and free returns on purchases over $3. The company guarantees product safety and authenticity. Amazon’s VP Dharmesh Mehta emphasized that the platform aims to provide ultra-low-priced products in response to customer demand for value.