Amazon has opened its first global Innovation Center in Shenzhen, with support from the Shenzhen municipal government and the Qianhai Administration. The center is intended to serve as a collaborative hub for cross-border e-commerce sellers, industry organizations, and service providers, focusing on innovation and incubation in the Asia-Pacific region. It will provide physical space for industry stakeholders to showcase new ideas and foster innovation. The center’s opening is expected to accelerate product development and the exploration of new business models among e-commerce sellers in the Asia-Pacific, while also contributing to the growth of cross-border logistics in the Qianhai area.