Bosideng announced actress Jiang Shuying as its new brand ambassador on November 3. Founded in 1975, Bosideng is China’s largest down clothing company. In October, Bosideng invested in Canadian luxury down jacket brand Moose Knuckles. Jiang Shuying, known for her performance in the film So Young and TV series A Servant of Two Masters, has 21.756 million followers on Weibo.