Marriott has restructured its operations to create a dedicated Greater China division, allowing for a more localized approach to meet the needs of Chinese guests and partners. The regional headquarters has moved from Hong Kong to Shanghai to improve communication and response times. The company is expanding aggressively into third- and fourth-tier cities, focusing on select service hotels near high-speed rail hubs, and enhancing its market reach through strategic partnerships, including a joint venture with Marriott plans to leverage its established presence and diverse brand portfolio to double its footprint in Greater China over the next five years, capitalizing on the rise of the middle class and ongoing urbanization.