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Marriott signs record deals in China despite choppy market

Marriott CEO Tony Capuano reported at a Bank of America analyst conference that RevPAR (Revenue Per Available Room) in Greater China fell 10% YoY in July, with expectations of continued short-term weakness in the Chinese market. Despite this, Marriott remains optimistic about China’s long-term potential. In H1 2024, the company signed more deals in China than in any other six-month period in its history, reflecting strong development momentum. Marriott is focusing on the growth of its select-service brands like Courtyard, Fairfield, and Four Points, while maintaining a robust presence in luxury and upper upscale segments. Many of Marriott’s real estate partners, often state-owned enterprises with a long-term investment outlook, also believe in the continued vibrancy of the Chinese travel market.

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