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Frédéric Malle revamps Shanghai flagship

French niche fragrance brand Frédéric Malle has completed a renovation of its flagship store at the Shanghai IFC Mall. The newly upgraded store features enhanced space, layout, and displays. This location, the first Frédéric Malle store in mainland China, continues to serve as a key destination for consumers exploring the brand. The redesign incorporates elements of classic Haus style, while improving functionality and providing an updated experience for fragrance enthusiasts.

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