MM6 Maison Margiela named guest brand at Pitti Uomo
Pitti Immagine has announced that MM6 Maison Margiela will be the guest brand at its upcoming men’s fashion fair, Pitti Uomo, taking place from January 14 to 17 in Florence. The avant-garde label will showcase a men’s collection designed exclusively for the event, while its womenswear will be featured at Milan Fashion Week in February. Satoshi Kuwata’s brand Setchu will also participate in the 107th edition of Pitti Uomo. MM6 expressed excitement about returning to the Pitti stage after nearly 20 years, aiming to present a contemporary men’s wardrobe that embodies the essence of the brand. Founded in 1997 as a second line of Maison Margiela, MM6 offers a more accessible and wearable approach to fashion, under the Italian OTB Group, which includes other notable brands like Diesel and Marni.