Tom Ford Beauty has elevated Shu Qi to become its global ambassador, making her the first and only Chinese brand face with a global title. Previously, she served as the brand ambassador for Tom Ford Beauty’s fragrances and makeup. Shu is a prominent actress known for her achievements in the film industry, having received multiple nominations at the Cannes Film Festival and winning the Best Actress award at the Golden Horse Awards. In the announcement campaign, she showcases the new black tube lipstick and fall limited-edition eyeshadow. Shu boasts 40.5 million followers on Weibo.