Chinese outdoor brand Pelliot debuted at London Fashion Week from September 12 to 17. The brand’s “NatureShell” show, inspired by China’s diverse natural landscapes, showcased innovative designs that bridged outdoor functionality with urban fashion. The event also saw the launch of Pelliot’s Global Designer Cooperation program, aimed at partnering with top designers and institutions worldwide to foster new fashion products and support emerging talent. Established in 2012, Pelliot has become a key player in China’s outdoor industry, recently securing significant funding and supporting major climbing and exploration projects.