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Chinese outdoor brand Pelliot secures Series B funding

Chinese outdoor brand Pelliot recently secured a multi-hundred million RMB Series B funding round, led by Qiming Venture Partners with participation from Innovation Works and GGV Capital. The funds will support the development of Pelliot’s professional and high-end product lines, as well as the expansion of offline channels and the enhancement of its global supply chain. Founded in 2012, Pelliot specializes in outdoor sports equipment and has introduced various product lines for activities like hiking, mountaineering, and camping. According to Tmall’s sports and outdoor rankings, Pelliot achieved the highest YoY growth rate among Chinese outdoor brands in 2023, ranked first in outdoor category brand competitiveness in the first half of 2024, and is currently one of the top three in market share among Chinese outdoor brands.

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