Shiseido China and the Institute of Nutrition and Health at China Agricultural University entered into a strategic partnership on September 2 to jointly establish the Skin Health Joint Laboratory. This collaboration will focus on the field of oral beauty, aiming to advance research and the transformation of results in oral anti-aging beauty technology. This strategic partnership will accelerate Shiseido’s expansion into the health business segment, aligning with the group’s mid-term business strategy “Shift 2025 and Beyond,” which identifies Clean & Derma skincare and Inner Beauty (oral beauty) as new potential growth areas.