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Unemployment influencers gain traction in China

After quitting the education industry due to China’s crackdown on private tutoring, He Ajun, a 32-year-old vlogger from Guangzhou, has become an unemployment influencer, offering career advice to her 8,400 followers. He reflects a growing trend among China’s young, educated population facing unprecedented job scarcity. With urban youth unemployment at record highs and government jobs no longer secure, many young Chinese are turning to freelancing and gig economy roles, despite the sector’s overcapacity issues. Amid these challenges, the visibility of jobless youth on social media has reduced the stigma surrounding unemployment, with influencers like He advising graduates to lower their ambitions and pursue alternative paths in a difficult job market.

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