Hearts On Fire, a global diamond jewelry brand, opened its first boutique in Hong Kong’s Central district on Monday. Known for its diamonds with precise cuts, Hearts On Fire has established itself in the jewelry industry since its founding in 1996. The new Hong Kong store marks a key step in the brand’s global expansion and is part of a broader initiative to refresh its brand image. The retail space, designed in collaboration with Joyce Wang Studio, offers a modern and inviting environment for customers to explore the brand’s diamond collections.