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Ipsa scales back in China

Shiseido's high-end skincare brand Ipsa is undergoing a large-scale withdrawal of its counters, with the closure of its first customized concept store in Shanghai’s Pudong Lujiazui Center, which opened just last December, on February 26. By the end of this year, there will only be two Ipsa stores remaining in Shanghai. Shiseido China stated that Ipsa is undergoing normal adjustments in its offline business to better adapt to market changes and consumer demands.

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