Sakura cherry blossom-themed product sales topped $1 billion this year in China. But do these cherry-pink products and collaborations translate well across luxury?

COVID-19 headwinds in China continue to deal blows to bottom lines. How have the biggest companies navigated these obstacles?

China will soon become the first country to sell most of its retail online. So what is the point of a physical store post-pandemic?

As gaming goes mainstream, players include members of the crucial higher-income demographics, and brands across the consumer spectrum are taking note.

Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit.