Launched in 2009, Jing Daily is the leading digital publication on luxury consumer trends in China. It is our mission to understand the forces shaping the future of the luxury industry by bringing our readers the latest news, analysis, features, and reports exploring developments in that landscape. We seek to understand how the definition of luxury, and by turn its consumption, are changing, how the digital landscape in China is developing, and how brands are adapting and taking advantage of those changes. Two-thirds of our readership resides in the U.S. and Europe while one-third is in mainland China and Hong Kong. Our readers are industry leaders seeking to understand China’s complex and rapidly evolving luxury industry.