Search Results: yvonne
Yvonne Gan of Bailian Group’s The Balancing On Her Career In Luxury Retail
As chief executive of a fashion giant’s experimental retail arm, Yvonne Gan has seen it all in China's fast-paced luxury fashion industry. Read More
Tips for Luxury Brands Trying Out Livestreaming
Because of COVID-19, many brands have hopped onto the latest online trend of livestreaming to sell merchandise. Here, some tips on how to do it properly. Read More
What Coca-Cola Can Teach Luxury Brands in China
We analyze digital brand campaigns from Coca Cola, Burberry, and Judydoll. Read More
What Brands Need to Know Before Livestreaming in China
A virus remedy for luxury brands during recent fashion weeks, can livestreaming extend beyond runways to provide them with a new sales platform? Read More
How Nike’s Food Delivery Collaboration Satisfied Consumer Appetites
We analyze digital brand campaigns from Louis Vuitton's Escale campaign to Nike's limited drop on online food delivery app Eleme. Read More
Luxury Brands Digital Marketing That Worked in China During the COVID-19 Crisis
COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More
Louis Vuitton’s Debut Livestream on Little Red Book
Louis Vuitton just completed its first livestream on China's popular social site Little Red Book. How did it do? Jing Daily breaks it down for you. Read More
Diptyque’s Secret on Growing a “Scented” Business in China
The French niche fragrance brand Diptyque, famous for its chic candles, perfumes, and accessories, is having a breakout moment in China. Read More
How Luxury Players Can Remain Prestigious on WeChat
Social commerce is a big trend in China, but how well does it work for luxury brands? Read More
Meet Xie Yinglan, China’s Godmother of Fashion Bloggers
Xie was there when the influencer economy took off in China, and despite its constant evolution, she continues to manage many of the most renowned fashion bloggers. Read More
