Search Results: yvonne
Yvonne Gan of Bailian Group’s The Balancing On Her Career In Luxury Retail
As chief executive of a fashion giant’s experimental retail arm, Yvonne Gan has seen it all in China's fast-paced luxury fashion industry. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Two
In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations. Read More
These Western Brands Are Winning China’s Local Markets
These global brands have built outstanding localization strategies in China by tailoring content to their regional consumers. Read More
Zegna Tackles Contemporary Masculinity With Virtual Idol Noonoouri
By tapping brand ambassador Li Xian and the virtual idol Noonoouri, Zegna sparked a broader conversation about masculinity and gender bias. Read More
How Max Mara Builds Hero Products Via Omnichannel Marketing
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Max Mara to Chanel and beyond. Read More
Tips for Luxury Brands Trying Out Livestreaming
Because of COVID-19, many brands have hopped onto the latest online trend of livestreaming to sell merchandise. Here, some tips on how to do it properly. Read More
What Coca-Cola Can Teach Luxury Brands in China
We analyze digital brand campaigns from Coca Cola, Burberry, and Judydoll. Read More
What Brands Need to Know Before Livestreaming in China
A virus remedy for luxury brands during recent fashion weeks, can livestreaming extend beyond runways to provide them with a new sales platform? Read More
How Nike’s Food Delivery Collaboration Satisfied Consumer Appetites
We analyze digital brand campaigns from Louis Vuitton's Escale campaign to Nike's limited drop on online food delivery app Eleme. Read More
Luxury Brands Digital Marketing That Worked in China During the COVID-19 Crisis
COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More
